The key to maximizing the benefits of a CRM system is nailing the rollout.
Customer relationship management systems, or CRMs, are a critical tool for independent financial advisors to keep track of their clients and prospects, monitor their sales pipeline, and perform many routine administrative tasks. A CRM system can help boost your firm’s efficiency, capabilities, and ultimately your profitability. Yet the journey to get to this ideal state can have several speedbumps. Proper implementation is essential to creating an effective CRM system.
Start with a solid plan
A successful CRM implementation requires careful upfront planning. The first step is to form an implementation team. For most firms, this consists of a project champion, an application expert, and a product manager.
- The project champion is usually filled by the top brass. Many times, the CEO or president who has a strategic vision for the CRM’s goals and design...